Rena Romano

As an experienced speaking and leadership coach, Rena Romano needed a website overhaul with a new responsive design, eCommerce integration, and improved call to action elements. The highlight of the home page is built with my Genesis Call To Action Widget plugin, which features an “action shot” and pop-up modal with Rena’s promotional video, and a customized Genesis eNews Extended form. Customers can click a button to book/contact Rena straight from the video pop-up for immediate conversion.

The site’s store is powered by WooCommerce, the forerunner in the WordPress eCommerce world. Customers can purchase both physical and digital products, inside and outside the United States. An account is automatically created for each customer when they make a purchase so it’s easy for them to log back in and check their order history/downloads, account information, or purchase another product.